fluent

leadership

Crystal Gustavson, Owner

In a nutshell: Poise, charm, and pure killer instinct.

Crystal began her career in Washington DC, where she worked on several successful congressional, gubernatorial and initiative campaigns; including a campaign to re-elect Senator John McCain. From there her career brought her back to Arizona and into the world of online marketing with stints at agencies RIESTER and Terralever, where she worked with The Arizona Meth Project, Thunderbird School of Global Management, University of Phoenix, Scottsdale Convention & Visitors Bureau and PING.

Crystal founded Fluent out of a desire to help clients navigate a totally new territory in media and marketing. 

Max Fose, Owner

In a nutshell: Conspicuously absent whenever Superman shows up.

Max is President of Integrated Web Strategy (IWS) and, it could be argued, is to online politics what Eli Whitney was to the cotton gin. Since his start with Senator John McCain’s 2000 Presidential run, he has been recognized as an expert in politics and the Internet by The Wall Street Journal, The Industry Standard, CNN, ABC and the John F. Kennedy School of Government at Harvard University, to name but a very few. At IWS, Max provides online marketing services and campaign management for both political and commercial clients.

Max sees Fluent as an opportunity to lead the way through yet another paradigm shift in online culture.