fluent

approach

We’re Fluent.

We understand the language and customs of the online conversation. And we use them to help brands, businesses and organizations build awareness and increase revenue.

We blend big-company knowledge with small business flexibility to execute online marketing programs that are custom-tailored to the needs of each client.

Our Process

Explore
The Internet is a big place. Where do your best customers and prospects congregate? Fluent’s first step is to find your audience and determine the tone of their conversation. What are their attitudes toward your brand? What’s their level of interest? How do they connect and interact?

Heck, let’s get stared right now. Below is a tool from Forster Research that will  help you get a picture of what your customers are doing online.

Engage

Conversation in social media is really a lot like conversation at a cocktail party. You need to have more than something to say. You must have something to contribute. And you certainly can’t just stand there shouting ads. At Fluent, our goal is to make our clients the most witty and interesting people in the room. Because people want to talk to people, not companies. They’re looking for something valuable from the exchange. And remember, at least half a conversation is listening.

Extend
The thing about engagement is it’s ongoing. The very word implies it. Staying engaged means being responsive. It means giving your online friends and customers something rewarding every time you interact. Do it consistently, and those rewards come back to you in spades. Those online friends will start having positive conversations about you on their own. They’ll get bloggers blogging, people buzzing, and customers buying. In other words, they’ll make you famous.

Traditional advertising agencies had a word for this. Share of voice. It used to be, share of voice was something you could buy. Now it’s something you have to earn.

Fluent will help earn it for you.