Many small businesses are making the jump to social media and have already established a presence on sites such as Facebook and Twitter. If your business has a Facebook Page, you might be wondering how to attract a larger audience and fan base on a limited budget. Here are three tips to help increase awareness of your Facebook presence, in an organic and unforced manner.
#1: Add the link to your Fan Page in your email signature. It sounds so simple, but many businesses with social media accounts and pages aren’t promoting their outreach to the people who matter most: those that they talk to on a regular basis. It’s also important to promote your social media accounts in your other emails and bulletins, whether it’s a newsletter or a holiday email to your clients and vendors.
#2: Join relevant groups and Pages on Facebook, participate in the conversation and promote. We recommend joining groups and Pages, on your personal account, with audiences that are similar to those that you are targeting. Once you’ve joined, begin to participate in the conversation. You can leave comments, questions or compliments. Whenever it’s relevant (for example if you just discussed something similar on your Page), promote your Page by including its link. However, be warned, don’t do this too often, or people will start to view you as a spammer. You can also mention other Pages with similar audiences. We recommend borrowing their content and attributing it to them via a mention. This will allow you to show up on their wall as your Page, thus increasing your awareness.
#3: Promote your Page on your other social media accounts. Be sure to sporadically plug your Facebook Page on your Twitter account, YouTube channel and Flickr account to help promote growth. We also recommend including links to your social media presences in the description area of all your YouTube videos to help increase awareness and gain new members that found your videos via search.
Of course, there are many other ways to grow your fan base on Facebook, but starting out with these three simple steps will help you increase organic growth to your Page.
Photo: esanatha