In this clip, Clay Shirky talks about how social media is ending the top-down control of news, which is changing the scene in marketing, news, politics and many more arenas. People are know allowed to speak freely about (almost) whatever they want and they’re able to reach large audiences and little snippets can spread virally. As Shirky points out, some countries are trying to control this.
Well, many marketers are trying to control the conversation, as well, but the key is not to shut them up, or worse, not even join in. The key is to be proactive, address any of those bad-mouthers (which will make people think twice before they say anything less than nice) and help guide the conversation when you can.
Tags: Corporate Communication, Facebook, Social Media, Social Media Marketing, Twitter, YouTube